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Demystifying Digital Transformation

Dan Cooper – the founder of Lolly.Co, knows that digital transformation is imperative for business as the world becomes increasingly digital.

What’s not clear to many people including business leaders is what digital transformation actually is. Author of the forthcoming book titled ‘Upgrade’ Dan is on a mission to help business owners drag their companies into the digital age.

His book puts businesses under the microscope and explores the strategies and techniques needed to upgrade them, growing healthier and more profitable companies. Upgrade shows the path to business productivity and automation.

Accepting that it is important, the questions are, what steps do we need to take? Do we need to create new jobs to facilitate digital transformation, or find a consultant? What parts of our business strategy need to change? How will it reflect our culture?

What does this mean not only for businesses but importantly to the average worker? Will the ease of remote working create a wider talent pool resulting in job losses?

And what about automation and the impact on our jobs?  Dan answers all of these questions in his book providing clarity to the subject.

He explains what digital transformation actually is, why it is important, how the COVID-19 pandemic has changed the landscape and our lives, and the key trends in digital transformation.

Upgrade will be available on Amazon on Monday 14th June 2021.

Print – £17.99 & Kindle – £9.99.

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