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‘Dating and relationship expert, Rachel MacLynn’s methods of in depth professional profiling have resulted in thousands of successful introductions through her high end matchmaking agency

Images: Vida Consultancy.

She has written The Valentine’s Day Effect where she shares her top five dating pitfalls ahead of 14th February.


Rachel MacLynn – founder of The Vida Consultancy

The Valentine’s Day Effect

Like it or not Valentine’s Day is a great big smack me in the middle of my forehead reminder to people who are single that they do not have a significant other in their lives, thanks for that Cupid! So the reality is that you have avoidance options which will have the reverse effect on making you feel worthy. Perhaps these may include grabbing a very large bottle of wine and singing all by myself at home alone in your onesie, or ordering pizza and watching a slew of highly improbable romantic movies that will further crush your self-esteem.

If you are a doer and a person with a positive can do kind of attitude, you might instead round up all of your single friends for a Valentine’s night of celebration of your singlehood and friendship with the caveat that everyone has to bring to the party their best tip real, funny or otherwise about what they are planning to do to be partnered for next Valentine’s day. Many successful people privately measure themselves against their peers, colleagues and friends and are able to manage their own line of PR and “press” statement about why they are single. Get them alone in a safe space and you find out pretty quickly that their lonely void is usually filled with being “busy” which brings about more success and a social whirlwind but does it really tackle the issue of singleness?!

You can enter the dating cyber world but who hasn’t these days, if anything it has provided enough comedy material to populate any drinks catch up with close friends. Does it remind you of the bar scene from Star Wars perhaps? OR does it take 23 cocktails for the cyber date to actually begin to appear like their profile picture? Let’s face it you, have to meet people in person to really feel the spark.

This is why the very idea of having a personal professional and exclusive matchmaking service like VIDA Consultancy has become de rigeur for intelligent people. We take the time to get to know the candidate, really know them, and not just the completion of some random online survey. Then our approach to making the right introductions is one that is totally unique. We are the only matchmaking company founded by a Psychologist and all of our Senior Matchmakers follow strict training and guidelines to ensure we achieve a positive result. So it’s Valentine’s Day….you can either watch that terrible film and make a wish, or you can do something real and tangible like calling the experts at VIDA knowing that the likelihood of you spending next Valentine’s Day alone is now remote and not a given.

Rachel MacLynn – founder of The Vida Consultancy

Dating pitfall 1 – Not my type

Oh he/she’s not your type. Not your type? Men and women often have physical ideals about what they want out of a partner line up. This is a prime reason why cyber world dating does not always work as it is often immediately predicated on a visual. When you have a professional like VIDA sifting the potential dating candidates you may be surprised about how a spark can be ignited where you didn’t think it was possible. Like everything in life you may have already made up your mind before you even try…..VIDA encourage you to try.

Dating pitfall 2 – It’s an interview 

Successful people often stride into dates with size 19 boots on and trample all over the flowerbed of opportunity by embarking on interview mode. This often segues into rolling out your own success stats in an effort to impress which in fact ends up becoming a heinous turn off. It takes some effort to recalibrate your dating questions to things that are more fun and non-confronting. This is why have a professional matchmaker to coach you through the experience will help you avoid turning your date into a job interview.

Dating pitfall 3 – Highlighting your faults 

It’s a misconception to think that being humble and pointing out your oversized tummy, hips, receding hairline, or worse is going to be endearing. Clearly you don’t want to come across as an over confident braggart, but at the same time you need to show up to a date with the mind-set that you are a wonderful person and would be a fantastic catch for someone. Bring the best version of yourself to the date in a totally relaxed way and you will likely be much more appealing.

Dating pitfall 4 – Social Media disaster 

Have you taken a look at your Facebook profile online recently? What does it say about you? Are you proud of what you see, or do you think….OMG I hope no one sees this? Any successful person worth their mustard these days is going to google someone they are going to meet for a date. So does your account availability on Facebook lead to pictures of you draped over barmen in Ibiza, or clinging to a bottle of Corona and 4 bikini clad girls? Reality is you are who you are, but it’s worth thinking about.

Dating pitfall 5 – Bad communications 

This is more about asking yourself some soul searching questions. Does it need to be said but is having your iPhone or Blackberry out on the table or checking it periodically for messages a nice way to indicate you are interested in someone else? Do you sit next to the person you are on a date with or create a barrier with a table between you? Do you talk negatively about past relationships, friends, work or family members? Do you think about fun and interesting questions to ask before you go on the date or do you just wing it and show up pole axed?


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