Last August, Princess Yachts became the first luxury yacht manufacturer to officially collaborate with the Marine Conservation Society, helping the charity to support and sustain marine environments for future generations.
Together with the Marine Conservation Society (MCS) and Seabob (CAYAGO AG), the UK’s leading luxury yacht builder has initiated an awareness campaign spearheaded by the production of an illustrated children’s storybook, which aims to highlight the importance of marine conservation to a new audience with proceeds from its sale going directly to the charity.
The book, entitled ‘Enid & Her Magic Yacht’, engages with a future generation, appealing to Princess customers who consider family time of primary importance when aboard their yachts. Illustrated by renowned artist Jaume Vilardell, the story teaches compassion and social awareness via an exciting tale of a little girl aboard a superyacht who encounters wonderful sea creatures and saves the day during a volcanic eruption.
Additionally, building on a previously successful partnership with renowned high performance water toy specialists CAYAGO AG, the two brands have developed a new “Volcano” limited edition F5 S Seabob, using the imaginative artwork from the children’s book to create a unique product that can be enjoyed by all the family, while further supporting the invaluable work conducted by MCS.
As a zero emissions device, Seabob was an obvious fit for this activation. Peter Walpurgis, CEO of CAYAGO, commented: “We can’t stress enough the importance of preserving marine environments, as it is both ours and Princess’ playground. The main objective of our cooperation with Princess is to use our global presence and customer network within the maritime sector to gain further support for the Marine Conservation Society. For every “Seabob Volcano edition” sold, we will donate Euro 345.00 directly to the Marine Conservation Society.”
Alongside this campaign Princess has established an understanding with MCS to ensure only sustainable seafood is served at all of their official events, and Princess is committed to working closely with the charity to further develop its current standing as a conscientious and quality assured manufacturer.
Kiran Haslam, Marketing Director for Princess Yachts said: “In accordance with ISO 14001, and through Resin Infusion, EU timber regulations and PEFC chain of custody, we are undoubtedly on the right path of sustainable manufacturing, but there are always ways for continuous improvement and our partnership with MCS will facilitate a close interaction with a network of dedicated marine experts to really help change the course of modern boat building.”
Mike Crossley, Director of Fundraising and Marketing at the Marine Conservation Society adds: “We are delighted to be partnering with both of these industry leaders to protect the marine environment. However you love the sea, in it, on it, under it, or by it, by supporting MCS you are part of a movement to reduce marine litter, protect wildlife and habitats and are helping to preserve our seas for future generations.”
‘Enid & Her Magic Yacht’ is available online at www.princessyachts.com or from online retailer Amazon with all proceeds going to MCS. The limited edition Seabob F5 S “Volcano” is available through Princess distributors or via www.seabob.com. For more information on the work of the Marine Conservation Society and to learn about further ways to support the charity and play a role in environmental conservation visit www.mcsuk.org.
Plymouth-based Princess Yachts epitomises the best of British manufacture, from its quality craftsmanship, design and engineering pedigree, to the refined elegant and luxury interior styling of its craft. The result blends cutting-edge technology with traditional craftsmanship to set new standards in performance, evident across the Princess range of sophisticated flybridge motor yachts, dynamic V CLASS sports yachts, ground-breaking S CLASS sportbridge yachts and flagship M CLASS superyachts. The Princess reputation for design, engineering and manufacturing excellence has earned the company global appeal and established it as a truly international brand.
Princess Yachts International was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In January 2016, L Capital merged with Catterton to become L Catterton, now recognised as the largest global consumer-faced investment firm.
Founded in 2007, CAYAGO AG is the technology specialist for the development and production of exclusive and innovative water sport vehicles with its headquarters in Stuttgart, Germany. In the production facility located in Bad Salzuflen, the world’s fastest water sled is manufactured with the highest level of precision: Sabob – a high-performance sea toy made in Germany. The Seabob was developed in line with the brand’s claim “luxury sea toys, to satisfy customers’ highest demands. True to the company’s philosophy “High-Performance Technology”, quality products are continually being developed further with innovation and great passion and fulfill the highest demands placed upon technology and design.
The Marine Conservation Society (MCS)
The Marine Conservation Society (MCS) is the UK charity dedicated to protecting our seas, shores and wildlife. MCS campaigns for clean seas and beaches, sustainable fisheries, and protection of marine life. Through education, community involvement and collaboration, MCS raises awareness of the many threats that face our seas and promotes individual, industry and government action to protect the marine environment. MCS provides information and guidance on many aspects of marine conservation and produces the annual Good Beach Guide and the Good Fish Guide as well as involving thousands of volunteers in projects and surveys such as the Great British Beach Clean. www.mcsuk.org
For further information contact:
Tegan Jolly, Account Manager
Tel: +44 (0) 7872 376 590
Claire Ashton, Communications Manager
Princess Yachts International plc,
Tel: +44 (0) 1752 203888