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Next Generation Greeting Cards Break Tradition this Christmas

Start-up specialist Ben Nolan, from London, is the entrepreneur behind Choosey – an online card retailer and creators of the next gen​eration of high tech greetings cards that are about to revolutionise the greetings card industry this Christmas.

Images by KBA, London

​Ben has harnessed augmented reality technology to be first to market with greetings cards that combine a printed card which ‘play’ personalised videos.

Ben spent over a decade in start-up environments, having founded and run two successful digital agencies and a number of innovation projects including launching a sustainable global on-demand business to reduce wastage in retail. Since then he entered the media and technology innovation space and has been working across his own portfolio of projects and advising others in the start-up world.


Choosey cards enable the sender to include a personalised video within printed cards sent through the post.

Adding videos to a Choosey card is made possible via the innovative use of augmented reality (AR) technology enabling the sender to upload a video message which can be viewed via the recipient’s smartphone or tablet. 

Senders can upload a different video to each card, making the experience truly special or, alternatively, send the same video to everyone. Videos are recorded on the Choosey app itself, or uploaded from a camera roll on a mobile device. When the card is received, it includes a printed QR code, which plays the video when scanned with a smartphone or tablet. All that is needed is for all parties to download the Choosey App via Google Play the Apple Store.

Creating a Choosey  card offers template video cards for all occasions. They can be customised with words in any chosen font, clip art and emojis. The card creation process then guides the customer through uploading a video and offers prompts until the card is completed. The recipient can then open their card and access the video via the Choosey App, to be viewed as often as they wish.

CEO Ben Nolan’s vision for Choosey was to take a traditional product and enhance it for 21st century audiences. He says, “Choosey  has turned receiving a card into an experience and taken sending physical greetings to the next level. Video conveys laughter, emotion, and tells a story.


“The physical card is still prized over virtual ‘e-cards’, but brought bang up to date with the benefits of digital technology. The industry has been slow to change since Victorian times, precisely because the draw of an actual card is too powerful to abandon. We have combined these two worlds.”

Choosey’s Christmas multipacks come in a pack of 10 (priced at £13.99), and feature 5 different designs from some of the most innovative independent designers in the UK.

“The only tradition we’re interested in is the fact that people still like to send physical greetings to each other, whether it’s a card, postcard or invitation.  Otherwise Choosey is here to break tradition and create a new emotional connection between people. We want to make sending cards fun again,” Nolan adds.


Choosey greetings cards not only provide innovative options for all important occasions like Valentine’s and Mother’s Day, but pave the way for long-distance proposals, surprise baby announcements, and even seductions!  Go to


Choosey social media handles are:

Facebook @WeAreChoosey

Twitter @WeAreChoosey

Instagram wearechoosey











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