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Talking shoes with Paul Jaycock


Paul Jaycock, Gentleman’s fashion editor and ‘man about town’

Photography by Paul Jaycock

Instagram: @pauljaycock23

The sun is shining the sky is blue and spring is in the air. What to do on such a beautiful day? Why not head into Mayfair, maybe lunch, sit in the park to enjoy the tranquility then drop into Berluti to say hello to some familiar faces.


On this occasion my son decided to come with me to open his eyes to the luxury world. Perhaps followed by a steak at Goodmans ! They are so delicious ….sorry back to the main focus………

My son of course, on this occasion was in his best ‘Yeezys’ street smart and street style. Kanye West meets Italian elegance. Of course when he was young he was familiar with the refinements of luxury tailors Brioni and would often come with me to the store meeting the tailors and staff. Donato ‘Tomato’ he would call the master tailor Donato Liguori. Bless him.


Berluti have been making exquisite shoes for over 100 years. First established in 1895 by Alessandro Berluti then by Olga Squeri (also known as Olga Berluti ) the only woman bespoke shoemaker in the world, having inherited the knowledge of her predecessors, Alessandro, Torello and Talbinio. She only makes shoes for men and treats her clients as friends.


Making items made to measure is an art form and as with Brioni has greatly contributed to the House’s reputation and to that of its shoes. Berluti now has a clientele of aficionados and this has raised the brand to cult status. Berluti also offers prêt-à-porter shoe collections and leather goods of unparalleled quality and distinctive finish colours and patina which are the House’s secret to creating this beautiful look. A Berluti shoe is a living piece of art.


Time for that steak and a delicious glass of wine…

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