SLAZENGER LAUNCH NEW COLLECTION FEATURING AITCH AND WOLFIE CINDY

Iconic tennis brand launches limited edition collection with Brit award winner and Instagram model.

SLAZENGER – the iconic tennis brand founded in 1902 – is launching a new athleisure collection in collaboration with Brit award winner Aitch and model Wolfie Cindy.

Slazenger launches its first unisex range alongside the menswear and womenswear mainline collection, with prices from £9.99 to £34.99. Released ahead of this year’s Wimbledon Championships, Slazenger still holds the world’s longest-running sporting partnership with Wimbledon at 120+ years.  Slazenger has been the proud supplier of Wimbledon’s official tennis balls since 1902 when Manchester’s famous Slazenger brothers founded the brand.

Aitch, 23, also made in Manny, is the winner of the 2023 Brit Award for Best British Hip Hop / Grime / Rap Act. Model and social media sensation Wolfie Cindy, 24 (also known as Cindy Kimberly) is a successful model and Instagram & TikTok influencer with over seven million followers.

“We couldn’t be happier to work with Aitch and Cindy on our most recent campaign, we’re proud to support Aitch’s amazing talent by featuring the song ‘The Palm’ on the advert.  We are excited to showcase Slazenger’s tennis roots, a new streetwear fashion range and music combined in our most exciting campaign to date. We have every hope that the partnership continues in the future! Watch out for the Slazenger ad on your TV soon!”

Like no other Slazenger campaign to date, picture this, it’s a scorching day on the salt flats in the moonlike landscape that lies beyond the Joshua Tree National Park in California. The stunning Wolfie Cindy is basking in the Californian sunlight, whilst British award-winning rapper Aitch swings his Slazenger tennis racket in his tech-inspired unisex Slazenger Tracksuit. The pair feature together in a music video-inspired campaign that positions Slazenger as not only the iconic tennis label that you love, but also as your go-to streetwear fashion brand.

The limited edition range fuses classic tennis aesthetics with contemporary styling in a fearless ‘streetwear meets tennis’ campaign. The range offers something for everyone. With everything from skorts to tracksuits, the range will be supported by Sports Direct’s biggest own brand campaign yet across multiple channels, including social media, online and in-store nationwide.

A spokesperson for Slazenger said: “We couldn’t be happier to work with Aitch and Cindy on our most recent campaign, we’re proud to support Aitch’s amazing talent by featuring the song ‘The Palm’ on the advert.  We are excited to showcase Slazenger’s tennis roots, a new streetwear fashion range and music combined in our most exciting campaign to date. We have every hope that the partnership continues in the future! Watch out for the Slazenger ad on your TV soon!”

The Aitch and Wolfie Cindy Collection is on sale now at Sports Direct.