VERTU Unveils Agent Q: The White Falcon That Ends the App Era

“Not another app. Not another assistant. The world’s first AI Agent Phone that delivers, not just connects.”

LONDON, UK – At Harrods, the global temple of luxury, VERTU unveiled Agent Q, the world’s first AI Agent Phone. Inspired by the rarest gyrfalcon, crafted as art, and built to end the app era, Agent Q fuses VERTU’s uncompromising luxury with the world’s most advanced intelligence. In a world of identical devices, Agent Q is a statement: when “Think Different” is no longer enough, we choose to do different. Thursday, 16th October 2025, saw the launch of Agent Q at The Georgian restaurant in Harrods, where luxury meets style. The evening was filled with glamorous attendees celebrating innovation and craftsmanship, combined with the workings of advanced AI technology.

What makes Agent Q truly revolutionary is its identity as the first AI Agent Phone. Until now, AI Agents lived mostly on PCs — intelligent systems that could understand intent, plan tasks, and orchestrate services. VERTU is the first to bring this power to mobile, making Agent Q a proactive companion in your pocket. No apps jumping. No friction. Just intent, delivered. With Agent Q, VERTU doesn’t just imagine the next-generation smartphone—they define it.

One in Ten Thousand: The Spirit of Craftsmanship

Born in white, one in ten thousand, the White Falcon now takes shape in VERTU Agent Q — sheathed in immaculate crocodile leather, adorned with a falcon-wing SIM chamber, and perfected through a Swiss hinge, 320 hand-assembled components, U-shaped seamless forming, thick gold plating, and a ceramic pillow. This is not designed. This is a ceremony.

VPS: The VERTU Productivity Suite

Inside Agent Q lives VPS — the VERTU Productivity Suite, a toolbox of AI Agents designed exclusively for high-net-worth individuals: entrepreneurs, founders, executives, and leaders whose days are defined by complexity, speed, and constant role-switching. Instead of hiring teams of assistants, VPS places dozens of specialised agents directly inside your phone — from finance and legal, to health, investment, and operations. These agents orchestrate tasks end-to-end, helping clients live and work with efficiency, clarity, and ease. Imagine a meeting: Vertu’s Meeting Minutes Agent records the entire session, automatically generates project To-Dos, and extracts the subsequent actions for the client. Suppose the client mentions travelling to London for a launch. In that case, the Agent will proactively ask whether to arrange flights and hotels according to personal preferences — booking everything seamlessly and syncing it into the calendar. From a single request, VPS traces the entire execution chain until the task is complete. Whether it is project management, Recruitment, financial auditing, legal research, or even global investment, VPS is the invisible executive team inside Agent Q — saving clients time, energy, and focus for what truly matters.

AIGS: Concierge Reinvented by an AI-driven intelligence system

Since 1998, VERTU Concierge has been the gold standard of personal service. With Agent Q, it evolves into AIGS — an AI-driven intelligence system unlike anything the industry has seen.
What makes AIGS extraordinary is not just intelligence, but how it connects the world to you. With as few as ten lines of code, app developers worldwide can easily plug their services into the AIGS protocol.
AIGS is built on two breakthrough principles: Declarative Registration and Runtime Proxying. This means traditional apps do not need to be rebuilt — with just ten lines of code, they can be seamlessly integrated into AIGS. From flight booking to luxury shopping, AIGS combines atomic services into a single effortless delivery. This is not only the end of the app era, but also the beginning of the AIGS service economy. For the first time, your phone doesn’t just connect you — it acts for you. And when AI reaches its limits, a human VERTU concierge steps in 24/7 to deliver empathy where machines cannot.

A Camera for The Artist

Agent Q redefines mobile photography with the rarity of true craftsmanship and the brilliance of AI artistry. At its heart lies the world’s only mechanical zoom lens on a smartphone — a marvel of precision engineering that moves like the mechanics of a fine Swiss watch. Paired with the golden 35mm focal length, every frame restores the world precisely as the human eye perceives it.

Beyond optics, Agent Q transforms creativity itself. With AI Artist templates, a single tap turns moments into timeless artworks. With conversational AI editing, retouching becomes as natural as speaking your mind. And with AI photo-to-video generation, still images breathe into cinematic motion — faithfully preserved, never distorted.

Vertu Secure Certainty

More than features, people care about security. Agent Q protects you with four pillars of security:

• Hardware Encryption Chip — locks data at the source.
• Triple-System Architecture — Main, Secret, and Ghost, each isolated and secure.
• End-to-End Encrypted Sanctum — ultimate privacy in communication.
• 10TB Distributed Vault — untraceable, unreconstructable data storage.

Vertu Secure Certainty — because true luxury is trusted security.

The Homecoming

The launch at Harrods is not a coincidence. It is a return to VERTU’s spiritual home — the pinnacle of luxury, now paired with groundbreaking innovation.

“In an industry chasing speed and features, VERTU chooses a different path — to redefine the future of mobile as a service, where every device is not just technology, but a living companion of luxury, intelligence, and trust,” said Molly, CEO of VERTU

Background information on VERTU

VERTU is the world’s leading manufacturer of luxury mobile devices. For over two decades, the brand has been synonymous with exquisite craftsmanship, pioneering technology, and bespoke personal service for a discerning global clientele. Wiji Singh Gorwara, UK Partner for VERTU Harrods,  spearheaded the strategic homecoming to Harrods.

“It is an honour to bring VERTU back to Harrods, a true homecoming for the brand in one of the world’s most prestigious retail destinations,” said Wiji Singh Gorwara, UK Partner for VERTU Harrods. “This partnership represents not only a return, but a statement of VERTU’s enduring place in the luxury market.”

Vertu is available exclusively at Harrods, Knightsbridge, London.

By Natalie Robinson

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