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Everlast is proud to announce the launch of its first exclusive collection with British boxing star Conor Benn. Curated by Benn himself, the collection will be available from today April 17th, exclusively at Sports Direct, both in-store and online.
Launching just days before Benn steps into the ring for the biggest fight of his career – a 67,000 sell-out at Tottenham Stadium against Chris Eubank Jr – the range is a nod to a legacy fight three years in the making, echoing the historic bouts between their fathers over 30 years ago.
The campaign, titled ‘Stay Ready’, captures the grit, grind, and relentless preparation that defines both the Everlast brand and Conor Benn. It offers a rare glimpse behind the scenes at the elite level of the sport—highlighting Benn’s dedication to breathwork, nutrition, strength and conditioning, sprints, running, and, of course, intense boxing training.
This launch marks a new chapter for Everlast, spotlighting the mindset it takes to stay ready—inside and outside the ring.
Shop the capsule collection HERE.
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