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Everything Global has agreed terms on a deal with Paddock Motorsport to become their official team kit supplier and sponsor for the 2022 British GT Championship season.
The team, founded by 24 Hours Le Mans winner Martin Plowman and TV star Kelvin Fletcher (of Emmerdale fame and winner of Strictly Come Dancing), will now be backed by motorsport enthusiast Paul Rowlett whose company Everything Global is a premier promotional goods supplier.
Paul said: “In 2021, Everything Global was born as a clear way to communicate our services as a collective, encompassing other brands such as our flagship company Everything Branded, which is now in its 13th year.
“Our partnership with Paddock Motorsport marries my passion and desire to support GT racing and young, upcoming drivers with a strategic decision to elevate the brand and move into new markets. I’m delighted we could pull this deal off to this end.”
Our promotional products arm is supported by our other brands that include fulfilment, and digital which are now segmented into different entities under the umbrella of Everything Global. This further includes Everything Community, the charitable arm of Paul’s business which focuses solely on outreach to give back to communities across the UK.
Now Paul has set his sights on making dreams come true for Paddock Motorsport, who share a vision to build the perfect race team based on the fundamentals of “desire, execution and experience”.
James Kyte, Commercial Director for Everything Global said: “Partnering with Paddock Motorsport gives us an incredible opportunity to engage with an enthusiastic and knowledgeable fan base within the motorsport world.
“We are proud to sponsor the team this year, having seen the commitment and tenacity on display by the drivers and wider team in the opening rounds of the season.”
The team behind Paddock Motorsport have nearly 40 years of experience in racing and retain the tools and knowledge to forge not just a race-winning program on the track, but a profitable and commercial brand off it too.
“I’ve no doubt Paddock will grow to be one of the most recognisable brands coming out of the British GT Championship. As the UK’s number one promotional product supplier, we understand it takes innovation, focus and energy to succeed. These are characteristics we see no shortage of within the Paddock team,” James Kyte added.
Paddock races in both the British GT3 and GT4 classes and boasts the best of both worlds with its co-owners. Martin Plowman has raced Indycar as well as Le Mans and British GT, while Kelvin Fletcher, with a strong skill set as an amateur driver, also brings with him a sizeable fan following due to his celebrity status.
The deal will see Everything Global supply officially licensed Paddock Motorsport teamwear for the season’s duration. They will further provide exclusively branded and licensed products for hospitality and retail.
Throughout the season, there will be opportunities for prospective fans to engage with the brand at location-based, experiential events to ensure Paddock Motorsport builds a strong organic fan base before commencing more structured marketing campaigns.
They’ve made a strong start having won the second round of the season at Oulton Park. The profile offered by Martin and Kelvin, in motorsport and entertainment respectively, means Paddock are tipped to become one of the biggest licensed properties within British GT and the wider motorsport world over the next 12 months and beyond.
Co-Founder Kelvin Fletcher said: “We formed Paddock Motorsport with values and vision at the core of our structure. Aligning ourselves with partners who share the same ideals is imperative to our success, and in partnering with Everything Global we have done just that.
“They recognised our ambitions and our sentiments meaning we can share a journey together in building a global brand with its people at the very heart.”
For further information about Everything Global click here:
For Paddock Motorsport please visit https://www.paddock-motorsport.com/
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