THE MUSE POWERED BY JARDINS D’ARMÉNIE A Royal Brandy Inspires the Runway

“When we created Jardins d’Arménie, the idea was not simply to launch a spirit, but to express a cultural universe,” explains Armen Pogossian, co-owner of Pogossian Luxury Brand House. “This collaboration with THE MUSE allowed us to translate the spirit of Royal Brandy into fashion.”

During Paris Fashion Week, that vision came to life inside one of the city’s most iconic venues: the Opéra Garnier. Beneath its gilded ceilings, the Armenian fashion house THE MUSE unveiled a collection inspired by the refined universe of Jardins d’Arménie Royal Brandy.

Titled “The Muse powered by Jardins d’Arménie,” the show explored the dialogue between fashion, heritage and craftsmanship. Known for its sculptural silhouettes and contemporary interpretation of Armenian aesthetics, THE MUSE presented a series of looks that echoed the richness and depth associated with the Royal Brandy.

Structured tailoring, fluid fabrics and deep tones reflected the spirit’s complexity, creating a visual narrative that bridged couture and cultural storytelling. The collection highlighted the growing international visibility of Armenian creativity while reinforcing the distinctive identity of THE MUSE on the global fashion stage.

The presentation attracted an audience of international media, VIP guests and luxury influencers, who gathered to discover this creative encounter between fashion and fine spirits.

A sensory extension of the runway

Following the show, guests were invited to continue the experience during an intimate moment dedicated to Jardins d’Arménie Royal Brandy. In this elegant after-show setting, VIP attendees and influencers were able to taste the spirit that inspired the collection.

The tasting offered a deeper insight into the brand’s philosophy. Crafted from Armenian heritage and expertise, Jardins d’Arménie Royal Brandy aims to position itself within the world of luxury spirits through its craftsmanship, cultural narrative and distinctive identity.

For Armen Pogossian, the collaboration with THE MUSE reflects a broader ambition: to place Royal Brandy within the cultural landscape of international luxury.

“Luxury today is about storytelling and authenticity,” he notes. “By bringing together fashion, culture and craftsmanship, we wanted to create an experience that reflects the spirit of Jardins d’Arménie.”

Presented first in Monaco and now in Paris, the brand continues to build its presence on the international stage, inviting the world to discover a spirit where heritage and contemporary luxury meet.