The I.C.E. – The International Concours of Elegance Returns to St. Moritz on 29th and 30th January 2027

Automobiles, art and culture meet in the heart of the Engadin for a new edition that renews the bond between the concours and the history of St. Moritz.

On 29^th and 30^th January 2027, The I.C.E. – The International Concours of Elegance returns to St. Moritz with a new edition that looks back at the origins of the concours while also expanding its cultural horizon. Born from the encounter of exceptional cars and the unique setting of the frozen lake, the event has grown over the years, involving an international community of collectors, enthusiasts, brands, and key figures from the world of culture. Today, alongside cars that have marked automotive history, contemporary art, design, and lifestyle also have their place.

Now in its seventh edition, The I.C.E. recaptures the spirit of its early events, bringing back the categories that marked its beginnings. The selected cars span different eras and reflect various styles, also highlighting the connection with St. Moritzand its history. It’s a tribute to the Golden Age of the Alpine town, when sports, elegance, creativity, and glamour helped shape the international allure that still defines it today.

The program on the lake will keep the format of the last editions, breaking down into two sessions: the static preview on Friday, 29^th January, and the dynamic day on Saturday, 30^th. Alongside the concours d’élégance on the lake, art will once again engage the center of St. Moritz, with an exhibition project aimed at promoting the dialogue between cars, art, and the local history, reflecting The I.C.E.’s mission to be not just a car event, but a cultural movement that engages the whole city.

For 2027, five categories are confirmed, including expected returns and new proposals.

Barchettas on the Lake

Among the most distinctive categories at The I.C.E., Barchettas on the Lake brings together the lightweight two-seater racing cars from the 1950s, designed with open bodywork and a focus on the essentials of driving. These cars capture a period in motorsport when lightness, technical ingenuity, and performance were closely linked. Their presence on the frozen lake has become one of the event’s most recognisable images.

Concept Cars & One Offs

Introduced in 2023, Concept Cars & One Offs returns to the programme in 2027 after a year’s absence. The category is dedicated to concept cars, prototypes and unique one-off vehicles, created to explore new design possibilities. Signed by some of the most important designers and coachbuilders, these cars showcase the quest for unconventional shapes and technical solutions. Some anticipated trends that later made their way into series production; others remained one-of-a-kind projects, expressing the visionary spirit of a manufacturer, designer or collector.

Racing Legends

Among the most anticipated returns of 2027 is Racing Legends, the category dedicated to cars that have made their mark in motorsport history. These are cars that have taken part in major international competitions, standing out for their achievements, the innovations they introduced, or the role they played in the evolution of racing. From the liveries that made them instantly recognizable on track to the technical solutions developed to compete at the highest level, each car holds a piece of motorsport history. In St. Moritz, these masterpieces find a setting where their sporting value intertwines with their historical and collectible significance.

Early Stars

New for the 2027 edition is Early Stars, a category dedicated to automobiles built up to 1955. From pre-war vehicles to models from the 1920s, 1930s and 1940s, the selection retraces the first decades of the automobile. Very different in design, origin, and concept, these cars show the transformations that accompanied the birth and development of motoring. It’s a chance to rediscover the origins of a sector where technological innovation and stylistic research began to go hand in hand, paving the way for the modern automobile.

Icons on Wheels

Finally, Icons on Wheels is back, dedicated to the great cars built from 1956 to the early 1980s. These are cars that have followed the evolution of design and the very idea of luxury, standing out for their proportions, build quality, and aesthetic personality. Many models are also connected to prominent figures on the international scene, reflecting a time when cars increasingly became an expression of taste, status, and identity.