SUITD London – An Expression of Confidence, Craftsmanship and Timeless Style.

“I founded SUITD London to reintroduce the importance of dressing with purpose in an age that’s grown increasingly casual. Growing up in London, I saw that people of influence & status were always sharply dressed. A well-tailored suit was essential to be taken seriously. Our mantra, “Dress how you want to be addressed,” reflects that belief. A suit is more than clothing; it’s an expression of individuality and confidence, not something reserved solely for special occasions” ~ Jermaine Kingsman.

Founded by Jermaine Kingsman with the mission to reintroduce the suit into everyday culture, SUITD was created for the modern man who values style, confidence, and authenticity. His suits are crafted to deliver the refined look and feel of bespoke tailoring, yet are offered at a fraction of the traditional cost. Additionally, Jermaine believes that looking impeccably sharp should be an attainable standard, not an exclusive luxury, which is why he provides high-quality, precisely fitted garments at affordable prices. SUITD blends classic tailoring with a fresh streetwise edge, perfect for both formal occasions and casual nights out, empowering men to express their individuality through the art of suiting up. In an era where mass-produced designer labels dominate, SUITD champions a return to personal style, ensuring no man blends into the crowd wearing the same look as everyone else.

A great suit has always stood for something: confidence, polish, and timeless style. But for too long, quality tailoring came with an intimidating price tag, making it feel out of reach for most people. That’s changing—and it’s precisely where SUITD come in. Today’s consumer is more intelligent about value. Choosing between quality and affordability is a somewhat unfair compromise. Consumers want both: a suit that feels sharp, fits right, and lasts, without draining your savings.

Here’s why more people are gravitating toward accessible tailoring:

• Luxury without the markup. Traditional labels charge thousands, but the craftsmanship you admire—delicate fabrics, precise cuts, intricate details—doesn’t have to cost that much.

• Designed for real life. The modern suit isn’t just for boardrooms. It needs to move from weddings to workdays, from special occasions to nights out. Affordability makes it practical to own more than one, and versatility is a key factor in prioritising necessary wardrobe staples.

• Quality that lasts. Fast fashion has left too many closets filled with disposable clothing. Consumers are looking for something better—pieces that stand the test of time without the exclusivity of Savile Row prices.

Everyone deserves access to the kind of tailoring that makes you look good and feel even better. That’s why SUITD focuses on delivering suits with a classic structure, premium fabrics comprising 80% Wool and 20% Viscose, and sharp finishing—without inflated costs. A “Blue Magic” suit, amongst other signature SUITD styles, costs £250. Popular among the celebrity circuit, the likes of Melvin Odoom, a radio presenter, TV host, and entertainer, and Michael Dapaah, a comedian and music artist, have adorned SUITD.

The suit isn’t disappearing. It’s evolving. By making quality tailoring accessible, SUITD is helping to keep the latter alive for the next generation of wearers who want timeless style on their own terms.

For personal styling and shopping enquiries, please visit www.style-icon.co.uk.