Emello Debuts First Collection with Immersive Runway Event

Emello, a new luxury womenswear brand that debuted its exclusive collection during London Fashion Week, held its first runway show on Thursday at Kitty Hawk restaurant in central London. The event, entitled ‘Runway to Reality,’ was an immersive experience that consisted of three runway walks and an interactive session with models after the event, allowing attendees to see the garments up close.

Meaning “rival” in Latin from the Roman surname Aemilius, Emello presented a collection of 42 pieces that were a harmonious blend of elegance and ease. This modern wardrobe of intelligent staples is designed to be seasonless, timeless and endlessly wearable. Each garment is designed to move fluidly across moments of care, creation, and connection throughout women’s daily lives. The collection celebrates refined design, crafted from premium cashmere and lyocell blends, which will move effortlessly with comfort and elegance.

Highlights from the collection include knitted co-ords, ribbed knit zip cardigans, V-neck sweaters in cashmere blends, double-layer jersey vests and t-shirts, and wide-leg knit trousers—all designed for movement and versatility. Other favourites include Emello’s signature Forma sculpting leggings with belt loops, the Mello lyocell fleece sets, and the Sorella cashmere cotton half-zip sweater. It is crafted with attention to detail and quality materials, and in collaboration with family-owned factories in Italy and Portugal.

Six models walked the runway during the show. Attendees included Georgia Toffolo, Hannah Strafford-Taylor, Lydia Millen, and podcast host Laura Comfort, who joined founder Victoria Price and co-CEO and Head of Product Ashley McPherson, as well as VIPs and other guests. The launch event was designed to provide a multidimensional experience, featuring an exclusive lunch with musicians and Pips Taylor DJ-ing during the event.

For more information, visit www.emello.com.

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