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The Countdown Begins for the Middle East’s Premier Luxury, Innovations and Technology Expo

Abu Dhabi, 28 June, 2016:

With only five months to go, Big Boys Toys, the UAE based mega-show is already looking bigger and more exciting than ever before.  Big Boys Toys, the Middle East’s largest Luxury, Innovations and Technology Expo is set to take place at the Abu Dhabi National Exhibition Center from the 23rd to the 26th of November 2016.LUXURY-NEWS-ONLINE-BIG-BOYS-TOYS-DUBAI

Renowned by many as the ultimate platform to launch the most unique and luxurious products and services in the Middle East market, Big Boys Toys encompasses all facets of luxury and lifestyle from the following 10 categories: Aviation, Ride, Marine, Drive, Wellness, Fashion, Lifestyle, Digital, Adventure and Off-Road.

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Biju Jayaraaj, Chief Executive Officer of Artaaj (the organizers of BBT) stated: “We are delighted to bring the latest, unique and cutting edge products and services in luxury lifestyle from all around the world to a nation that celebrates innovation. The 2016 edition will continue where we left off and give visitors the chance to see and purchase some of the most exclusive products from around the globe.”

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As for those seeking the ultimate thrill, the Super Car Test Drive Pit presented by Shell, the world’s leading lubricants company, will provide the boldest visitors with the chance to drive some of the most powerful cars in the world.  While the eclectic exhibitor list varies year by year, the crowd favoured features return – Visitors will be able to test out different interactive experiences such as virtual reality, simulators, reality games and shooting. The Chillout Zone, an area created specifically to give visitors the chance to unwind from sheer excitement and recharge for a second visit around the exhibition, also returns.

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And finally, for their most elite clientele, BBT hosts the Club Royale lounge, an imperial and luxurious area allowing for 5 star hosting and networking opportunities. Club Royale patrons book their annual spots months in advance as tables are limited.

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