Multi-award winning designer Tina Malhamé – founder of NoLoGo Chic nologo-chic.co.uk, is no stranger to success.
All images supplied by Red Carpet Events.
Branded ‘The High Street Guru’ by the fashion king George Davis, Tina has designed collections for Next, Monsoon, Laura Ashley, Anokhi, Daniel Hechter in Paris, Per Una and more.
For years, Tina’s accessible style has been one of the best-kept-secrets for women of all ages until she founded NoLoGo which combines with her subtle blend of classic-meets-comfortable clothing with her trademark garments – wonderfully exotic transeasonal tunics and kaftans inspired by her travels.
In fact during her career as a fashion designer, Tina has journeyed to Italy to India, Paris to the Philippines, Sri Lanka, Hong Kong and beyond where she designs alongside inspiring crafts people, working tirelessly to continue traditions such as block printing, hand embroidery, batik, dip dye and tie dye techniques.
Now Tina has chosen to focus on the main USP of her brand – that her clothes look fabulous on every woman and has invited glamorous mother and daughter team, Jackie and Charlie Travers, to spearhead her new campaign by modelling the same dress from the NoLoGo-Chic range.
Jackie Travers is a woman with showbiz in her blood. She started her career in the seventies as part of the famous dance troupe The Young Generation who danced on Top of the Pops. In March this year, the troupe reformed to dance in front of the Queen at the London Palladium to mark Vera Lynn’s 100th birthday. Jackie also appeared in four Bond movies with Pierce Brosnan, presented Seaside Special on TV and took part with daughter Charlie in Big Brother 2013, when Charlie made it to the final.
Charlie (31) now lives in LA and stars alongside the celebrated TV clairvoyant Tyler Henry as his manager and confidante, featuring on E over here.
Both Jackie and Charlie agreed to model Tina’s easy jersey best seller dress which has flown off the racks since 2011 and accrues a long waiting list for each new colourway. Tina’s classic piece is currently available in two beautiful shades, Blueberry (navy) and Sweet Plum (pictured) with the choice of two different hem lengths. Both ladies expressed surprise that such a simple garment could work for both of them, although they instantly loved the colours.
The results speak for themselves. After a stunning photoshoot both Jackie and Charlie are genuine converts.
Whilst it’s fair to say that Jackie’s good looks have certainly withstood the test of time, like most mothers and daughters they both have very firm ideas on fashion and are generally unlikely to swap clothes. Of Jackie’s style, Charlie says: “Mum is a beautiful woman and puts her look together very well. You would never guess her age. Immaculate though she looks, I have to say her wardrobe choices wouldn’t be right for me. She prefers clothes with a funky twist and my vibe is very LA.”
Jackie added: “I love the NoLoGo dresses because they are cut so beautifully and are an incredible shape around the bust which makes them extremely flattering. Timeless and versatile, they suit both young and more mature women and can be dressed up or down making them one of the best styles I have ever worn.”
Jackie and Charlie are looking forward to being back in the studio soon when they will be modelling Tina’s exotic new collection which is pictured here on models in Jaipur.